Digital UX

LifeAtVodafone

Challenge

Drive employee engagement and strengthen Vodafone's employer brand across social media channels.

My approach

Strategy

Invite employees to share their LifeAtVodafone, with two digital celebration kits. Each kit contains easy-to-edit shareable content. Simply pick, personalise and post.

​

Content design

Design a mechanic for IA and UI, with a simple, engaging and interactive design.

​

UX copywriting

Copywriting that caters to different personalities, from simple and understated, to bold and playful.