Digital UX

Trade-In
TOV Guide

Challenge

Create a Tone of Voice guide to empower the product team, drive consistency and strengthen brand loyalty.

My approach

The Tone of Voice Guide was part of a larger UX project.

Creating a simpler user experience that attracts, retains and converts customers to trade-in their unwanted tech.

The new TOV guide was used to refresh the online trade-in tool, address customer pain points, and improve consistency.

Take a look

You can see the full UX project here.

*The TOV Guide is password protected, simply pop me a message and I'll give you access.

Tone of Voice Guide (password protected)