Digital UX

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Challenge

Using customer insights and data, increase conversion for Vodafone's online trade-in tool for pre-loved mobile phones.

My approach

Use UX content to create a simpler user experience that attracts, retains and converts customers to trade-in their unwanted tech.

 

Replace existing copy, with user-centric copy to address customer pain points, and improve consistency.

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Empower product team with a dedicated Tone of Voice guide to support future journeys.

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My journey

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Step 1 - UX content recommendations

Step 2 - Before and after UX copy comparison

Step 3 - Trade-in Tone of Voice Guide

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*Some documents on this page are password protected, simply pop me a message and I'll give you access

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