Digital UX

Challenge

Content redesign of existing #ChangeTheFace website.

 

Create a simpler, cleaner site that attracts, engages and converts members to join the ChangeTheFace of technology movement.

My approach

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• Outline areas to improve UX of existing site

• Simplify, restructure and edit content

• Tell narrative with purpose

• Build site map and wireframes to support developers

• Strengthen TOV and rewrite sample copy