Conceptual

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Challenge

Create a range of digital materials to promote MyHertz Weekend, a new weekend car rental subscription service.

My approach

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Collect insights and data to understand our target market for weekend car rentals. Analsying the best performing social campaigns.

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Create a simple but memorable concept, that adapts with scale across social media, converting spectators into subscriptons.

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Copywriting for a range of digital assets, from dynamic banners to animated gifs and social posts.

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