Conceptual

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Challenge

Create a winter campaign for the Italian market, using summer stock footage. Promoting the new 4-MATIC all-wheel drive.

My approach

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Concept / Tagline

Inviting drivers to escape the grip of winter and enjoy an

effortless drive, whatever the weather.

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Production

Using rich cinemotography to transform summer stock footage into a jet black backdrop, against the approaching frost & ice.

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Storyboarding & scripting

From storyboard to final script, ready to be translated.