Conceptual

Challenge
 
Drive engagement with first-time parents across Germany, building brand preference and loyalty for Philips.

My approach
 
Concept

A series of short shareable films to attract, engage, and retain the interest of first-time parents in Germany.

 

The films must resonate with first-time parents, building an emotional connection & positioning Philips as a trusted brand.

 

Storyboarding & scriptwriting

Storyboarding and scripting to tell the once-in-a-lifetime journey of pregnancy, birth and beyond.

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Global toolkit

Following the success of the pilot, the films were adapted as part of a global toolkit and rollled out across all markets.