Conceptual

Global campaigns

e-commerce

Challenge

Create a series of e-commerce campaigns in collaboration with Amazon and Philips electrical products. Using digital interactions to attract, retain and convert online shoppers.

My approach

Selling the benefits of Philips products, with clean designs and concise copy that speaks to shoppers.

A flexible creative concept, that can adapt across the Amazon platform, with a members' first approach.

UX copywriting including CRM, dynamic banners, product descriptions and social posts.