Conceptual

Global campaigns

Deals, that sell themselves

Challenge

Create a campaign to attract and convert shoppers to buy Philips products on Amazon Prime Day.

Creative concept

Replace the hard sell with fun digital interactions. Empowering Philips products to interact online, with their own personalities.

Product personas

Create humanised products, engaging shoppers with a playful tone of voice & colour palette. Delivering everything consumers love about online shopping with the “in-store” interaction, they miss.

Copywriting

Everything from CRM, to dynamic digital banners and microcopy.